Based on a comprehensive, nationwide survey of recent and prospective home buyers conducted in 2015, the study discusses how various designs influence the home purchase decision; the location, features and size of the homes consumers want, and the influence of certain events and people on the decision to move to another home.
Here are some of the findings on what home buyers want:
- The majority of all buyers (65%), and boomers in particular (63%), would like to buy a single-family detached home.
- Most home buyers (64%) prefer a single-story home, but there is great variation by generation: Millennials (35%), gen X'ers (49%), boomers (75%) and seniors (88%).
- Fifty-eight percent of home buyers want a full or partial basement, but the preference declines with age: Millennials (77%), gen X'ers (67%), boomers (50%) and seniors (43%).
- When asked if they would buy a home without a living room, 37% of buyers say they would, 42% would not and 21% are not sure. The share of buyers willing to part with this formal space falls steadily with age: Millennials (43%), gen X (40%), baby boomers (37%) and seniors (26%).
- And here are some of the findings on what most buyers do not want:
- Few buyers (8%) or boomers (7%) prefer a central city location. About two-thirds prefer a home in the suburbs (close-in or outlying) and just over a quarter prefer a rural area.
- Only 14% of buyers overall (and 13% of boomers) are willing to pay more for a home out of pure concern for the environment.